Client Stories
Notes from retailers we have reviewed
Specific moments from audits and readouts — including the awkward bits teams still talk about.
“They showed that our best-liked reel never reached the product page half as often as a quieter carousel. We cut the reel budget the next week.”
“I wanted a miracle fix for cart abandonment. They refused to invent one and instead highlighted a gift-with-purchase rule that confused the checkout. Useful, if slightly bruising.”
“The poster boards survived a noisy buying meeting. People argued about SKUs, not about whether they understood the axes.”
“Our ops lead finally stopped talking over social because the action list named owners in writing before anyone left the call.”
Extended story: spring drop for a Leeds apparel label
The brand sold through Instagram Shop and a weekend live show. Engagement looked healthy; paid orders lagged. CreekWay App reviewed four weeks of tagged posts and the live archive.
Findings centred on two frictions: product tags that pointed to sold-out colourways, and a live-show sequence that pushed high-margin coats before viewers had warmed up with lower-ticket accessories. The visual board made the order-of-show problem obvious to the stylist who built the script.
After the readout, the next live moved accessories earlier and retired the dead tags. Orders for the following weekend rose enough that the founder booked a lighter visual pack for the autumn drop — without requesting a permanent dashboard.
Extended story: marketplace seller testing TikTok Shop
A Midlands seller added TikTok Shop beside an existing marketplace storefront. Numbers arrived in three mismatched exports. The audit spent extra days aligning SKUs before any charting began — a cost we flagged mid-project rather than absorbing silently.
Once aligned, the conversion path showed strong product views but weak cart adds on bundles. The team dropped forced bundles for two weeks and watched cart adds recover. Mild reservation from their side: they wished we had insisted on cleaner exports before kicking off. We now put that requirement earlier in every brief.